Most bad decisions don’t start with bad intentions. They start with reasonable ones. Good opportunity. Smart people. Plausible upside. On paper, everything checks out. That’s usually when we slow down. At Van Doorn Ventures, there’s a question we ask before we say yes to anything—an investment, a partnership, a new initiative: “What will this require us to become in order to sustain it?” Why This Question Matters Most people evaluate opportunities based on outcomes: revenue